BT Wholesale and Avaya Cloud Solution becomes a reality with IP Integration securing Advanced Payment Solutions (APS) as its first client

APS is a pioneering provider of banking solutions to mobile enabled customers. By combining the market leading security and resilience of BT Wholesale and Avaya’s leading contact centre technology, with IP Integration’s award winning expertise in providing transformational customer service solutions, APS will drive this new innovative customer service technology to its portfolio of digitally enabled customers.

Working with APS, IP Integration is tailoring the BT Wholesale Avaya Cloud Solution to enable the company to provide a true omni-channel approach to its diverse range of customers. The proposition also enables APS to overcome any geographical barriers by delivering and managing access to contact centre tools no matter where the contact centre or resources are based in the world. A perfect virtual platform that provides APS the ability to easily integrate newly acquired portfolios while allowing it to support international expansion in the future.

Commenting on the new contact centre technology, Rich Wagner, CEO and founder of APS, said,

We wanted a solution that would enable customers to be serviced without barriers. Too often contact centre technology is only focused on improving the efficiency of calls. However, we believe we should make customer service easy for our customers and by making it easy for customers, they will naturally make it efficient for us, with the added benefit of being more satisfied than engaging with a traditional contact centre. In IP Integration, we have found a partner that agrees with this philosophy and has the experience and skillset to deploy the technology so that this becomes a reality. We are excited by the possibilities this will provide and we believe this solution will deliver it and more.

One tool that APS is keen to make the most of is speech analytics. Richard Gompels, CTO of APS states,

When I first saw what this could do, I knew our analytics team would be excited by it. Now APS is able to analyse every word our customer says, not what the agent reports. That granular and unfiltered level of data will drive greater insight and help us deliver greater differentiation, not just among our banking peers, but it will make APS a key leader in customer engagement in any industry.

With data security a key concern for banks, the solution will provide tried and tested resilience and on top of this, IP Integration will be providing a PCI compliance solution to ensure that the sensitive data of APS’ customers remains secure.

Neil Boxer, CTO, IP Integration, added,

We have developed a strong partnership with APS, formed out of working closely across the organisation, understanding its needs and designing what is a market leading contact centre solution that we know will ensure they continue to lead the market in providing challenger banking services.

Commented Steve Rafferty European Vice President SPs & SIs, Avaya,

Using the BT Wholesale Avaya Cloud Solutions, APS is beating a new path to greater business agility that will help the company drive a completely new type of customer experience.

This technology is making it possible for UK businesses to respond quickly and flexibly to accommodate changing business and customer demands without large upfront capital costs and the usual purchase commitments – it’s a real game-changer for customer service.

James Hennah, Sales Director, Carrier and Channel, BT Wholesale, added,

Having such an innovator and sophisticated contact centre user as APS signed up to our service is testament not only to the BT Wholesale Avaya Cloud Solution, but also to the confidence customers and channel partners have in it and us. The shift from on-site to cloud based services is gaining momentum, this contact centre as a service solution fills a gap in the market for enterprise grade contact centre capability delivered as a service, and we are looking forward to working with our partners to lead the charge into that segment.


Notes to Editors:

About APS

APS is a leading provider of challenger banking solutions to consumers, businesses and local councils. For more than 10 years, APS has used its proprietary technology platform and analytics capabilities to develop and deliver a broad range of innovative products to its customers, via its Cashplus brand, to help them manage their money and meet their bill payment, purchasing and borrowing needs. APS is authorised and regulated by the FCA.

About IP Integration

IP Integration is the UK’s leading independent Systems Integrator, transforming the provision of customer service. We offer technology solutions from leading vendors as well as developing our own, bespoke solutions to meet our customers’ requirements, enabling us to deliver award-winning, value-add solutions. Headquartered in Reading, Berkshire we have regional offices in Manchester and Edinburgh and provide 24 hour service and support, nationwide. For more information visit or follow us on Twitter or LinkedIn.

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Advanced Payment Solutions Limited (APS), trading as Cashplus Bank, is registered in England and Wales at Cottons Centre, Cottons Lane, London SE1 2QG (No.04947027). APS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under Firm Reference Number 671140.

APS provides credit facilities subject to approval and affordability, and where accounts continue to meet APS credit criteria.

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